‘Destination Development and Leadership’

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ITAB2019 Conference


VisitAalborg is excited to introduce you to their third annual conference in the series titled ‘Integrating Tourism and Business’-ITAB2019.


This year’s topic is ‘Destination Development and Leadership’, and during the day we will explore some of the most pressing challenges and opportunities that lie ahead – the focus of the day will be on community, brand, link between brand and community and leadership. Sustainability will be a subtheme throughout. The aim of the conference is to take a broader view of tourism than we meet and have time for in our busy, everyday work lives.


Target audience: Top level management from within the tourism industry, municipalities and Organizations.


In short, we seek to bring together tourism professionals, stakeholders and professionals with an interest in the collaborations between tourism and business. Participants at previous conferences: the local, regional and national tourism organizations. Add to this politicians and planning departments from municipalities around Denmark as well as delegates from organizations and official departments responsible for tourism and business development in Denmark in general.


We look forward to seeing you in November for an inspiring day packed with outstanding speakers and ample networking opportunities.

Our speakers come from all over the world and they will share their perspective from their part of the world and inspire us for the future tourism landscape.


We look forward to seeing you in Aalborg on November 6th.


Inge Krogh Larsen